Mastering E-commerce Social Proof with Sales Pop by CareCart

Many e-commerce businesses are currently focused on getting attention towards their stores by the target audience. Before that, they set up their niche, create a website, and then set up their product listing and inventory. This not only ends here as it is just the beginning of the ecommerce journey. After setting up the store and managing products, the next important step for the Shopify store owners is getting reach on their products and store. This tactic not only increases sales but also boosts brand visibility. Today, online business owners are targeting their customers through social proof and increasing FOMO (Fear Of Missing Out) and urgency in them. 

Fear of missing out is the real cause of converting your potential customers into actual buyers. Statistics by TrustPlus say that almost 60% of people purchase because of FOMO mostly within 24 hours. This is because the Shopify store owners utilize useful tools to reach their customers faster. One of the most important tools which every Shopify store owner must have in their store is the Sales Pop Up Conversion Pro. in this blog, we are going to discuss how unique features of Sales Pop can benefit your sales with social proof.

 

What is Sales Pop Up Conversion Pro?

Sales Pop Up Conversion Pro is a powerful Shopify app by CareCart which promotes building social proof and urgency to drive conversions. This app, having both free and paid versions, creates urgency and FOMO by alerting customers when their favorite products are selling fast. Sales Pop has 10 powerful modules which promote urgency and social proof in your store. With Sales Pop, you can drive sales and conversion rates through multiple ways like:

• Sales Notifications
• Countdown Timers
• Sold Counter
• Visitor Counter 
• Stock Countdown
• Trust Badges
• Free Shipping Bar
• Sticky Cart
• Quick View 

And many others. These ways help to convince customers to buy products from your store instantly without feeling left out. 

 

Why Social Proof Matters in E-commerce

People often make instant decisions on buying products when they see others purchasing the same product. E-commerce marketing is all about getting noticed by your customers, and social proof is the best way for it. Sales Pop allows Shopify merchants to turn their visitors into actual buyers by using its advanced features. These features not only enhance the store’s performance, but also control the buyer’s behavior and gain trust towards your store. Here is why social proof is important in e-commerce:

• Social proof helps to enhance user experience by engaging shoppers with dynamic sales notifications and trust-building elements. 
• It triggers urgency and FOMO to the potential customers by showcasing limited offers and discounts.
• It helps build trust and loyalty towards your online business. Social proof also helps people to know about your brand credibility.

Harnessing Urgency and FOMO with Sales Notifications

The Sales Notifications module is the core feature of Sales Pop as it highlights the best-selling or newly launched products. This creates a buzz among your shoppers to let them know that others are actively buying your products, which promotes your store’s popularity. Utilize this feature to make your best-selling or newly launched products prominent in front of your customers. This way, they will make instant decisions on buying your products. 

 

Creating Urgency with Countdown Timers

The Countdown Timer is a useful module of Sales Pop which helps you set a visible time limit on products if there is a flash sale or limited-time offers. This feature is a perfect way to encourage your buyers and provoke an urgency effect. You can fully customize it according to your store’s theme and seamlessly reinforce your customers’ decision making. 

 

Show Scarcity with Stock Countdown

Stock Countdown timer module promotes scarcity in your store and on specific products. It tells the number of available items left in stock (e.g., only 3 items are left in the stock) to your customers and compels them to make a purchase before it is too late. Scarcity can significantly help to reduce cart abandonment rates and speed up the buying process. 

 

Show Popularity with Visitor and Sold Counters

The two modules of Sales Pop which are Visitor Counter and Sold Counter can help to make your store and product pages credible through displaying the popularity. 

 

Visitor Counter displays the number of people who are currently viewing a product(e.g., 12 people are currently viewing this product) or have visited the specific product recently. It shows the popularity by proving that your products are in demand. 

 

Sold Counter tells how many products have been sold (e.g., 42+ items sold in the last 2 days), creating brand credibility through product popularity in your store. Customizing both these modules can help you increase your conversion rates faster and play with your buyer’s behaviour.  

 

Speed Up Purchases with Quick View

The Quick View module in the Sales Pop lets customers instantly preview product details in a pop-up without leaving the current page. It displays images, pricing, descriptions, and an “Add to Cart” option for a seamless shopping experience. This module helps to enhance the user experience and can lead to conversions quickly, especially on mobile devices.  

 

Establish Credibility with Trust Badges

New shoppers in online stores are often hesitant to complete purchases. The Trust Badges module showcases secure online payment methods to show credibility to your customers. This module is helpful to gain trust and reduce cart abandonment rates at checkout. 

 

Increase Average Order Value with Free Shipping and Announcement Bars

In this module of the Sales Pop, there are two options for the offers which you can select one at a time at your storefront. This module is a great way to drive customer attention during sales, limited time offers and discounts. Besides that, everyone loves offers, especially free shipping. It has further two parts:

 

• Announcement Bar: It allows you to announce limited-time discount offers and promo codes at the top of your store with an optional link for shoppers to browse specific offers or collections. 

 

• Free Shipping Bar: This is another option which you can enable on your storefront. You can set a threshold for free shipping which your customers can avail if they hit that price target to boost average order value on your store. 

 

Boost Sharing and Retention with Share Cart & Sticky Cart

• Share Cart helps a user to let their customers share their cart with friends or family through a link. It is a great way to promote word-of-mouth traffic and re-engage your customers who would return to complete the purchase. 
• Sticky Cart helps your customers to easily access their cart by clicking this option in your store. It encourages quicker checkouts and reduces the chances of cart abandonment by keeping the buying process simple. 

 

Best Practices for Using Sales Pop Effectively for Conversion Rate Optimization

Sales Pop Up Conversion Pro adds a useful impact to your Shopify store with its exclusive modules. Each module has its own benefit to endorse social proof and urgency, however some recommendations and the best practices are still necessary to optimize your store’s performance in a better way. 

 

• Use Social Proof Strategically to Create FOMO: Although social proof is the useful way to get brand visibility, you must utilize the ways wisely. For instance, sales notification pop-ups help to create the hype of the product. So always choose the products to display on sales pop up that are your best-selling products to create urgency and FOMO.
• Optimize Pop Timing to Avoid Overwhelm: No one likes it when the pop ups keep showing without any delay. Make sure to set a specific time frame of 5 to 10 seconds between the pop ups so that your customers don’t get annoyed. 
• Craft Compelling & Relatable Messages: Words can actually play with your emotions. So always write compelling messages for social proof purposes which drive urgency and convince your customers to buy the product instantly.
• Maintain Trust by Keeping it Real: Fake social proof might give your store less attention. Keep your store real through stock countdown, sold counter, visitor counter, and sales notification. With Sales Pop, you will not have to experience this because the stock count is already fetched from the Shopify admin panel. 

 

Final Thoughts: Is Sales Pop Right for Your Store?

Shopify store owners believe that social proof and urgency is the key to higher sales and conversions. Therefore, Sales Pop Up Conversion Pro has all the modules which everyone needs in their Shopify store at some point. This diverse selection of features helps to improve your store’s performance and make you achieve brand visibility. Shopify merchants can install this app at the Shopify app store and can use this app via free plan with limited features and paid version for enhanced features.