How to Recover Lost Sales with Cartly Abandoned Cart Recovery

 

Cart abandonment is the process in which a customer adds an item to the cart but does not proceed to checkout and leaves the site. Many E-commerce stores face cart abandonment on their site on a daily basis. According to the report, 70% of shopping carts are abandoned, which is quite a lot for every kind of E-commerce store. Imagine starting a business and instead of getting sales and profit, your cart abandonment rate is higher. This happens because many store owners are making common mistakes in their stores which are small but create a big impact in their ROI.

 

Cartly Abandoned Cart Recovery by CareCart is a useful app which is the core solution to the abandoned carts. By using this app, the Shopify store owners will not have to worry about the lost carts. Also, you can save your abandoned carts and can re-engage your customers through various techniques and features. In this blog, we are going to discuss the reasons for cart abandonment and how Shopify store owners can find useful ways of cart recovery. 

Common Reasons for Cart Abandonment

Before going straight to the solution, you must know what things about your store could cause problems and lead to cart abandonment. Many Shopify store owners avoid these problems, however addressing these here will tell you what is going wrong with your store performance with cart abandonment: 

 

• Unexpected Shipping Costs: Every customer is concerned about the shipping cost when buying products online. But the real disappointment happens when surprising shipping costs appear after they add an item to cart. Most of the customers lose interest in buying their desired product after seeing unexpected shipping charges. This leads to the instant cart abandonment as they never proceed to checkout after knowing additional costs. 

• Complicated Checkout Process: Usually, customers get bored and leave the cart because of the complex checkout process. The normal checkout flow simply includes contact info, address, payment method/verification, and then the order gets placed. Other information like birthdays, gender, or some unnecessary information annoys the customers and this is how you lose your cart. 

• Distractions or Comparison Shopping: While shopping, customers often compare the prices of similar products with different E-commerce sites. They check certain things like which store is selling original products with high-resolution images and a detailed product description. They also look for E-commerce stores that are offering sales and other offers like free shipping during peak shopping times. This way, you might experience cart abandonment as customers find a good replacement for the similar product. 

• No Guest Checkout Option: Many E-commerce stores require mandatory email or contact information after the customer adds a product to the cart. This may become very annoying to the customers, so they usually go to the online stores that offer guest checkout services. 

How Cartly Abandoned Cart Recovery Works?

Cartly Abandoned Cart Recovery is a simple and reliable app to help you recover your lost carts. With its multiple advanced features, you can easily save your abandoned carts and can re-engage your customers. It is a great choice for the Shopify owners as they can simply integrate this app with their Shopify stores and can generate a great amount of revenue. 

 

Why Cartly Stands Out from Other Recovery Tools? 

Cart Recovery vs. Checkout Recovery:

One of the most important features of Cartly is that unlike Shopify which only offers checkout recovery, it also offers cart recovery. Whenever a customer adds an item to the cart, a popup appears asking for their email address to create an account on the store. 

So then if a cart gets abandoned before checkout, you can save it by sending them a cart recovery email. It means that before reaching checkout, when customers leave the cart due to certain reasons mentioned above, you can easily get them back with the email follow-ups through email collecting popup. 

 

Key Features of Cartly That Help Recover Lost Sales

Many Shopify store owners are not aware of the ways to recover lost carts in their store. Through this app by CareCart, you can use multiple features that easily help you save your carts and your business from getting a decreased ROI. Here are the features of Cartly through which you can easily recover lost sales due to cart abandonment. 

• Email Collector Popups:

Cartly helps to capture emails via email collector popups of the customers right when an item is added to cart. This way, you will have their email address and can send follow up emails about their cart/order.  

• Email Magnet:

This feature grabs emails from different entry points across the store. Some customers find email collector popups annoying and leave the cart. To save your cart from getting abandoned, email magnet is the alternative way to get visitors’ email addresses through multiple ways on any field.

Some of the ways could be:

• Customer subscribing to the newsletter of the store, or
• Customers adding their contact information to the store for query/comment purposes.
• Logged in customers

 

• Spin a Sale:

Cartly offers a gamified email capture that attracts more attention. Through this feature, you can offer discounts to your customers and gain your subscribers lists. This also helps to fetch email addresses of the subscribers and remind them if their cart gets abandoned for cart recovery purposes. 

• Push Notifications:

Cartly recovers carts by re-engaging users even after they leave the site. A popup appears on their desktop, pushing them towards their abandoned cart and telling them that they are missing out. After you enable this feature in Cartly, the web push notification campaigns will start once your customer allows this functionality on your store. 

After they allow web push notifications on their desktop, the first part of the campaign will send them a welcome push notification in which you can offer them any discount on specific products. Next, if the cart gets abandoned by your customers, then a push notification will appear on their desktop, reminding them about their missing cart. This helps to recover abandoned carts easily. 

• Recovery Insights Dashboard:

With Cartly, you can easily track sent emails, conversions, and see what works. This way, you can check the insights of your store’s performance and see what features are working for you to recover your lost sales. 

Best Practices to Maximize Cart Recovery with Cartly

As you have discovered the common challenges above which lead to abandoned carts, here are some of the best practices through which you can recover lost sales. Using Cartly Abandoned Cart Recovery app, you can easily save your lost carts and can re-engage your customers. 

Personalize Recovery Emails:

For cart recovery emails, make sure to always send personalized emails to your customers. You must include their first name and mention the items they have left in the cart. This way, your customers will remember what exactly they left in the cart and might get back to your store to complete the order.

The good thing to remember is that Cartly already has pre-set email drafts for different email addresses. After the carts get abandoned, Cartly automatically fetches the items in the cart for each recovery email and creates a draft according to the email address. This way, you will not be in the hassle of personalizing every email by yourself.

Send Timely Follow-Ups:

Set reminders to send follow-up emails in a timely manner. Customers often forget that they need to proceed to the checkout to complete their order. To make sure they do this, keep sending follow-up emails but not too much to avoid annoying them. 

For an organized follow-up, Cartly has set default timers after a cart gets abandoned and divides the procedure into three kinds of email follow ups. These three emails will be going to the customers after specific pre-set timers to save the abandoned cart. 

Offer Limited-Time Discounts or Free Shipping:

To convince your customers or to add scarcity to your store, offer them discounts or free shipping for a limited time. This way, they will be excited enough to return to their carts and complete the order immediately. You can also use Spin a Sale functionality in Cartly to attract your customers and engage them through a gamified experience. 

 

Don’t Let Abandoned Carts Hurt Your Sales

Cartly is one of the CareCart’s useful apps which helps recovering lost carts when customers leave their carts without completing the order. It helps with increasing your conversion rates and win your customers back through recovery emails, web push notifications, and order follow ups. 

 

To get started, visit Shopify app store and install Cartly Abandoned Cart Recovery to begin with a seamless experience of getting your sales higher.