The Pretty Rag: Driving $45K+ in Revenue With Gamified Engagement
Store: The Pretty Rag
Vertical: Fashion / Accessories / E-commerce
Using: Wheelify – Spin Wheel Email Pop using for 4+ years
Store URL: https://www.theprettyrag.com/
The Brand Story
The Pretty Rag is a growing fashion and accessories brand offering stylish, modern apparel and beautifully crafted accessories for trend-focused customers. Known for their curated collections and focus on quality, The Pretty Rag has cultivated a loyal audience of shoppers who love discovering new styles and seasonal drops.
Through their Shopify storefront, the brand engages customers with visually appealing product pages, exclusive offers, and a smooth purchasing experience—all designed to strengthen customer trust and encourage repeat purchases.
The Challenge: Turning Browsers Into Subscribers & Buyers
Despite steady traffic and strong product appeal, The Pretty Rag faced challenges converting first-time visitors into buyers and email subscribers. Many shoppers browsed products but left without taking action.
The brand needed a way to:
- boost engagement,
- capture more leads,
- create excitement for discounts,
- and gently guide shoppers toward completing purchases.
The Solution: Gamification + Real-Time Social Proof
Wheelify Campaigns
The Pretty Rag implemented Wheelify – Spin Wheel Email Pop to transform the visitor experience from passive browsing to interactive engagement.
🎉 Interactive Discounts
Spin-to-win campaigns created curiosity and excitement, prompting visitors to stay longer and explore more products.
💖 High-Value Subscriber Capture
Each spin required an email entry, allowing the brand to build a large, high-quality subscriber list for future promotions.
📍 Strategic Placement Across the Store
The wheel was shown on high-intent pages to maximize visibility and encourage shoppers to take advantage of exclusive offers.
🔁 Loyalty & Repeat Purchase Incentives
Returning visitors were rewarded with spins offering new discounts—supporting customer retention and repeat orders.
These engagement tactics turned passive visitors into active participants, strengthening loyalty and boosting conversions.
These campaigns increased subscriber acquisition and helped boost conversions by turning passive visitors into actively engaged customers, strengthening the connection between readers and the brand.
The Results: Engagement + Revenue Gains
Over 4 years, The Pretty Rag achieved strong performance with Wheelify:
📊 Performance Metrics
- Total Boosted Revenue: $45,435.49
- Total Impressions: 46,764
- Total Subscribers Captured: 12,637
Wheelify’s gamified incentives helped build a significant subscriber base and generated revenue by motivating shoppers to redeem time-sensitive discount codes.
The Psychology of Engagement
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1. Gamified Discounts
Visitors feel curious and excited to “win” a reward, increasing engagement.
2. Email Capture Motivation
People are more likely to subscribe when there’s an incentive attached.
3. Urgency-Based Discounts
Timer-based coupons encourage quicker decisions, reducing cart abandonment.
4. Micro-Rewards → More Purchases
Each spin creates a sense of progress and triggers action.
5. Together, these triggers helped The Pretty Rag turn casual browsers into confident shoppers and loyal repeat customers.
This combination turned browsers into confident, repeat customers while strengthening loyalty to the Pretty Rag brand.
Ready to Transform Your Store?
The Pretty Rag’s success proves the impact of gamification and interactive engagement.
Tools like Wheelify provide a powerful, fun way to increase subscriber growth, boost revenue, and enhance customer experience.
Start your free trial of Wheelify today and see what your store can achieve.
