How Everdries Turned Real-Time Social Proof Into $6.5M in Revenue and 56,000 Orders in 60 Days
Store: https://everdries.com/
Vertical: Health & Wellness/Clothing
Using Sales Popup Since 3+ Years
The Brand
Everdries isn’t just selling waterproof underwear, they’re solving a problem that affects 1 in 3 women over 60 and millions more dealing with postpartum recovery, periods, or light incontinence.
Founded by Maria Balken in Charlotte, NC, Everdries creates reusable, leakproof underwear that looks and feels like regular intimates but with built-in protection that holds up to 4 tablespoons of liquid. No bulk. No crinkle. No embarrassment.
Their flagship products have shipped over 2 million pairs, saving customers an average of $300/year compared to disposable products. But despite strong demand, Maria faced a conversion challenge that plagues every direct-to-consumer wellness brand: trust at checkout.
The Challenge: First-Time Visitors Needed Proof
Everdries had all the ingredients for success:
✅ High-quality, innovative product (washable, reusable, eco-friendly)
✅ Strong brand story (empowering women 60+)
✅ Growing traffic (organic and paid)
✅ 30-day perfect fit guarantee (risk-free purchasing)
But there was a problem: first-time visitors hesitated to buy. Without visible trust indicators, Everdries was losing conversions and revenue – every single day.
The Solution: Real-Time Social Proof Popup
In June 2022, Maria implemented Sales Pop Up Conversion Pro to bridge the trust gap. The strategy was simple but powerful:
Every time a customer completed a purchase, a subtle notification appeared:
“Linda from Tampa just purchased the Leakproof High Waisted Classic 5-Pack”
“Sarah from Portland bought the Comfy & Discreet 3-Pack”
They were real-time proof that other women were trusting Everdries. For a demographic that values authenticity and community, this was exactly what they needed to feel confident clicking “Add to Cart.”
The Results: $6.5M in Influenced Revenue & 973K Clicks
The numbers speak for themselves. Over 3+ years, Sales Pop Up Conversion Pro didn’t just boost conversions, it became a core revenue driver for Everdries.
Revenue Impact:
- $6.5 million in total influenced revenue over 3 years
- $20,000+ in boosted sales every single month on average
- Peak months hitting $70K–$80K in attributed revenue
- $3,664 lifetime value per influenced customer
Engagement Metrics (Last 60 Days):
- 56,000+ orders influenced by sales pop-ups
- 906,000+ sales pop-ups displayed over 3 years
- 973,000+ customer interactions (clicks, views, engagements)
The Psychology of Women’s Health Purchases
Buying intimate wellness products online requires three psychological triggers:
1. Trust in the Product
Sales Pop showed that thousands of real women were buying and trusting Everdries
2. Community Validation
Seeing names like “Linda from Tampa” or “Sarah from Portland” created a sense of “I’m not alone, other women like me are using this”
3. Urgency Without Pressure
Real-time notifications created subtle FOMO without being aggressive or salesy
For Everdries’ target demographic, this combination was perfect. They got the reassurance they needed without feeling marketed to.
From Hesitation to 2 Million Pairs Shipped
Maria’s vision was always about empowerment, not embarrassment. Everdries challenges the stigma around incontinence by creating products that are:
Comfortable (soft, breathable fabrics)
- Discreet (invisible under clothing)
- Sustainable (reusable for up to 100 washes)
- Affordable (saves customers $300/year vs. disposables)
But even the best product needs trust signals to convert. Sales Pop gave Everdries the credibility boost they needed to turn hesitant browsers into confident buyers.
Ready to turn browsers into buyers?
Start your free trial of Sales Pop Up Conversion Pro today and see how real-time social proof can transform your brand—just like it did for Everdries.
