Anti Spam Policy

This Anti-Spam Policy (the “Policy”) outlines the acceptable use of Care Cart’s email platform and related services for sending email communications. It is essential to follow this policy to ensure the quality and reputation of your sender domain and avoid account suspension. This policy supplements Care Cart’s Terms of Use and is subject to change at any time with proper notification.

Spam Definition:

Care Cart prohibits sending Unsolicited Bulk Email (UBE) or Unsolicited Commercial Email (UCE), commonly known as SPAM. We adhere to the definitions outlined by the Spamhaus website and expect all emails sent through our platform to comply with all relevant regulations like CAN-SPAM, CASL, and GDPR, depending on your location.

Identifying Spam:

Ask yourself these questions to assess your email practices:

1. Consent: Are recipients explicitly opted-in to receive your emails?
2. Purchased Lists: Avoid purchasing email lists as recipients haven’t directly consented.
3. Profile Accuracy: Ensure your sender information and domain name are correct and authorized.
4. Misleading Subject Lines: Subject lines should accurately reflect email content.
5. Unsubscribe Option: Always include a clear and functional unsubscribe option.

Answering “YES” to any of these questions indicates potential spam violations.

Care Cart’s Anti-Spam Measures:

• Account Approval: All new accounts undergo review before email sending is enabled.
• Continuous Monitoring: We actively monitor account activity and IPs for potential spam behavior.
• Spam Reporting Integration: Our systems integrate with major ISPs’ spam reporting services to identify reported complaints.
• Acceptable Complaint Rate: You’re allowed an industry-standard complaint rate of 0.1% (10 complaints per 10,000 recipients). Exceeding this limit or having low open/click rates might trigger account suspension.

In Case of Doubt, Contact Us:

If you have questions or concerns about your email practices, please reach out to Care Cart’s support team before sending bulk emails. They can offer guidance and ensure your campaigns comply with anti-spam regulations.

Additional Notes:

• This policy serves as a starting point. It’s important to familiarize yourself with all relevant anti-spam laws and regulations.
• Regularly monitor your email campaign performance and engagement metrics to identify areas for improvement.
• Building a positive sender reputation takes time and consistent adherence to anti-spam best practices.

By following this Anti-Spam Policy, you can contribute to a healthy email ecosystem and protect your sender domain reputation while using Care Cart’s email platform effectively.